Growth Marketing Manager at Wehype
Be the growth architect behind Wehype’s expansion, turning marketing into a revenue-driving engine for global game studios.
Are you a growth-oriented marketer who views marketing as a lever for revenue? Do you thrive at the intersection of gaming, data-driven lead generation, and high-impact industry events? We’re looking for a Growth Marketing Manager to own the B2B funnel and scale our presence among the world’s leading game publishers.
About Wehype
Wehype is the premier platform for authentic collaborations between game studios and content creators. We are moving beyond transactional influencer marketing to build long-term, scalable ecosystems. As we enter our next phase of growth, we need a Growth Marketing Manager who can bridge the gap between brand awareness and sales performance.
Your Role
As our Growth Marketing Manager, your primary mission is to fuel the B2B sales funnel. You won't just be managing a brand; you will be building the engine that identifies, captures, and nurtures leads from the world’s top game studios.
We need a Growth Architect: someone who understands the B2B buyer journey and can execute a mix of digital demand gen, high-touch events, and sales enablement to help our sales team close deals.
What You’ll Do
Demand Generation & Funnel Ownership: Design and execute multi-channel B2B campaigns that generate high-quality leads (MQLs) and warm conversations for our sales team.
Event Strategy & Support: Assist with the strategy & own marketing support of events at major industry events (GDC, Gamescom, etc.). You’ll work with our Head of New Business on everything from high-level strategy and ROI tracking to booth execution and private VIP networking events.
Sales Enablement & Collateral: Partner closely with the Sales team to create the "ammo" they need to win: pitch decks, data-backed case studies, and ROI calculators that prove Wehype’s value.
Performance CRM: Beyond just "sending emails," you will build automated nurture sequences that move prospects through the funnel based on intent and behavior.
Content for Conversion: Produce thought leadership (white papers, webinars, and industry reports) specifically designed to attract Director, VP and C-level decision-makers in the gaming space.
GTM & Product Marketing: Launch new features and services with a focus on market fit, pricing communication, and competitive positioning.
Who You Are
B2B Growth Specialist: You have a proven track record of managing a B2B funnel and understand the long sales cycles of the enterprise/gaming world.
Event Pro: You know that events are about more than just "showing up"—you are obsessed with pre-event outreach and post-event conversion.
Data-Obsessed: You live in your CRM and analytics tools. You measure success by pipeline generated and CAC (Customer Acquisition Cost), not just "likes" or impressions.
Strategic & Scrappy: You can build a 12-month growth roadmap on Monday and personally execute a LinkedIn ad campaign on Tuesday.
Gaming Fluent: You understand the nuances of the gaming industry and how to speak the language of game publishers and developers.
Why Join Wehype?
Impact: You will directly influence the company’s revenue growth and market share.
Growth Opportunities: Lead the marketing function in a fast-expanding company with a global footprint.
Health and Wellness: Wellness grants for gym/yoga/massage and daily office breakfasts.
The Best Tools: Work with the biggest titles in gaming (Fortnite, Call of Duty, WoW) and play them at our in-office gaming stations.
Why work at Wehype?
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Impassioned souls
Driven by our passion for gaming, we like what we do and who we do it with. We empower content creators to continue doing what they love, while helping brands share their stories with global gaming communities. We couldn’t do that without passion
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Go international
With offices in Sweden and the US, as well as a number of remote working opportunities, working at Wehype is your chance to begin an international career. Our family boasts people from the UK, US, Belgium, China, Italy, and Russia (you only have to be able to speak English!)
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The gaming lifestyle
Did we mention that we are passionate about what we do? This does not only reflect the amazing people working at Wehype, but also the gaming setups and the frequent Switch tournaments at the office. 🎮
Diversity at Wehype
We are dedicated to creating an open, warm and inclusive environment for everyone no matter who you are. At Wehype we believe that a diverse workforce and an inclusive, welcoming place to work is not only critical to being a happy bunch of Hypers, but also to being brilliant at what we do.
About Wehype
Wehype is a marketing technology company providing game publishers and other brands with access to a large talent pool of gaming content creators. In a short period of time the company has built a network of thousands of creators globally.
We provide our services to industry leaders such as Electronic Arts, Ubisoft, SEGA, Square Enix, Activision, Universal Music, Warner Music, Asus & Logitech to name a few.
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